Marketing materials
DownloadCal-ITP has developed a general Tap2Ride logo and marketing templates (in English and Spanish) for any CA agency to use/adapt with their own colors and agency logo. Options exist for various scenarios, including discounts and fare capping.
Download the following files to get the logo files in various formats as well as a user guide and receive flyer, car card, and rack card templates in English and Spanish.
Last updated: January 1, 2026 | Cal-ITP
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